Heatly Custom Research

INNOVATION

Heatly Custom Research

INSIGHTS

Heatly Custom Research

IMMERSION

Who We Are

WHO WE ARE

WE’RE A TEAM OF INSIGHTS EXPERTS WHO SPECIALIZE IN QUALITATIVE RESEARCH METHODS CUSTOMIZED TO MEET BUSINESS OBJECTIVES AND HELP COMPANIES THRIVE.

THE TEAM

THE TEAM

WE'RE A SMALL, TALENTED, AND CREATIVE TEAM. WE IMMERSE OURSELVES DEEPLY IN EVERY PROJECT AND APPLY AN OUTSIDE-THE-BOX APPROACH TO MAKE SURE OBJECTIVES ARE MET.

KELLY HEATLY

KELLY HEATLY

CONSULTANT & MODERATOR

WITH 10+ YEARS IN BUSINESS, WE HAVE LAYERED EXPERIENCE WITH CONTINUAL LEARNING ABOUT OUR CLIENTS, THEIR CONSUMERS, AND WHAT IT TAKES TO MOVE INSIGHTS INTO ACTION.

EXPERIENCED RESEARCHERS

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CLIENTS

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PROJECTS

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CONSUMERS

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B2B USERS

ARTICLES

Always learning, always sharing. This is how we evolve as qualitative researchers. We gladly share our knowledge and experience.

Heatly Custom Research

TESTIMONIALS

"I have had the privilege to work with Kelly on several projects. She is always very professional yet personable. I am impressed with her knowledge on such a wide variety of subjects. She is an excellent moderator and really owns the project and her work. Her approach is creative and effective, and her reports are entertaining and informative."

VP, DIRECTOR OF CLIENT SERVICES | NATIONAL MARKETING RESEARCH FIRM

"Kelly was our research partner on ``Shop-Along`` interviews done in multiple markets for 4 of the brands over the course of 2 years. Not only did Kelly demonstrate her skills as an interviewer but also as a great project manager and innovative thinker. She was able to figure out a way to overcome any challenges -hiring a Spanish-speaking researcher when we needed one, using flip cameras as a great way of recording the interviews, dealing with out-of-the-ordinary respondents, and coming up with great summaries visually and content-wise. I was impressed with her work and would recommend Kelly for qual work regardless of the industry."

MARKETING RESEARCH MANAGER | MULTI-BRAND RETAIL APPAREL COMPANY

"Kelly conducted qualitative studies for a variety of our clients, and the results were uniformly excellent. She is at home talking to consumers from every region and income scale, and her interviews of professionals helped guide one client to a new brand name and position for their well-established national brand. Her work for us covered projects from fundraising approaches for nonprofits to product testing to brand redevelopment, and Kelly was always deeply engaged in the details of the brands involved. She helped us create appropriate stimuli and recommended techniques to tease out the insights needed. She runs on time, on budget, and does a great job with our clients and our internal team in presenting findings in helpful ways."

SVP, INSIGHT/PLANNING | NATIONAL MARKETING AGENCY

"Kelly is a true insights master. She excels at the details without losing sight of the big picture. Kelly has a keen eye for thoroughly analyzing data, taking learnings to the next level, and coming up with actionable solutions. She is gifted in assessing difficult business challenges to come up with the most effective research design, enabling her to consistently deliver top-notch results."

CHIEF INSIGHTS OFFICER | BOUTIQUE RESEARCH FIRM