WHO WE ARE

WHO WE ARE

We’re a team of insights experts who specialize in qualitative research methods customized to meet business objectives and help companies thrive.

MISSION

Deliver useful, action-ready insights that help clients make sound business decisions

PHILOSOPHY

Immersive style of partnership with clients | Collaboration with the best qualitative researchers

SERVICES

Study design | Moderating, facilitating, data collection | Analysis & reporting | Field/project management

THE TEAM

THE TEAM

We’re a small, talented, and creative team. We immerse ourselves deeply in every project and apply an outside-the-box approach to make sure objectives are met.

KELLY HEATLY
KELLY HEATLY

Consultant & Moderator

50
Clients
250
PROJECTS
6000
CONSUMERS
1500
B2B USERS
  1. ARTICLES

    Always learning, always sharing. This is how we evolve as qualitative researchers. We gladly share our knowledge and experience.

  2. ARTICLES

    Always learning, always sharing. This is how we evolve as qualitative researchers. We gladly share our knowledge and experience.

  3. ARTICLES

    Always learning, always sharing. This is how we evolve as qualitative researchers. We gladly share our knowledge and experience.

Case Studies

Case Studies

Coming Soon

INDUSTRIES

INDUSTRIES

Working with various clients from a multitude of industries.

HEALTHCARE + PHARMA

– Rx pipeline research

– Rx & OTC creative testing

– Rx & OTC package testing

– Hospital branding

– Medical device evaluation

CPG

– Creative concept testing

– Package design testing

– New product development

– Market exploration

– Eye-tracking studies

TRAVEL + LEISURE

– Market exploration

– Global branding

– Creative direction

– Travel planning

– Exploration

FINANCIAL + INSURANCE

– New product development

– Consumer segment exploration

– New market exploration

– Lapsed/un-insured market exploration

RESTAURANT

– In-store taste testing

– In-store menu board concept testing

– New menu exploration

– Store experience research

MOBILE TECHNOLOGY

– New product development

– Pre/post campaign evaluation

– Competitive analysis

– Market analysis

MEDIA + BROADCAST

– Rebranding

– Ad Revenue Growth Exploration

– Website Usability

– Programming Content

– Programming Enhancement

RETAIL

– Merchandise testing

– Store experience research

– Shelf/signage evaluation

– Consumer purchase journey

AUTOMOTIVE

– Consumer segment exploration

– Marketing communications testing

– Creative concept testing

– Brand loyalty exploration

TESTIMONIALS

VP, Director of Client Services | National Marketing Research Firm

``I have had the privilege to work with Kelly on several projects. She is always very professional yet personable. I am impressed with her knowledge on such a wide variety of subjects. She is an excellent moderator and really owns the project and her work. Her approach is creative and effective, and her reports are entertaining and informative.”

Marketing Research Manager | Multi-brand Retail Apparel Company

``Kelly was our research partner on ``Shop-Along`` interviews done in multiple markets for 4 of the brands over the course of 2 years. Not only did Kelly demonstrate her skills as an interviewer but also as a great project manager and innovative thinker. She was able to figure out a way to overcome any challenges -hiring a Spanish-speaking researcher when we needed one, using flip cameras as a great way of recording the interviews, dealing with out-of-the-ordinary respondents, and coming up with great summaries visually and content-wise. I was impressed with her work and would recommend Kelly for qual work regardless of the industry.``

SVP, Insight/Planning | National Marketing Agency

“Kelly conducted qualitative studies for a variety of our clients, and the results were uniformly excellent. She is at home talking to consumers from every region and income scale, and her interviews of professionals helped guide one client to a new brand name and position for their well-established national brand. Her work for us covered projects from fundraising approaches for nonprofits to product testing to brand redevelopment, and Kelly was always deeply engaged in the details of the brands involved. She helped us create appropriate stimuli and recommended techniques to tease out the insights needed. She runs on time, on budget, and does a great job with our clients and our internal team in presenting findings in helpful ways.”

Chief Insights Officer | Boutique Research Firm

“Kelly is a true insights master. She excels at the details without losing sight of the big picture. Kelly has a keen eye for thoroughly analyzing data, taking learnings to the next level, and coming up with actionable solutions. She is gifted in assessing difficult business challenges to come up with the most effective research design, enabling her to consistently deliver top-notch results.”

CUSTOMER STORIES

CUSTOMER STORIES

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives...

November 11, 20181 comment

blog post with image

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October 30, 20142 comments

blog post with gallery

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September 22, 20140 comment

CONTACT

CONTACT

GET IN TOUCH.